In this project, I worked as a UX researcher and a wordpress developer. I was involved in designing flyers and internet marketing campaigns.
The product: “Vyaan” – Women’s Physiotherapy Clinic is India’s first ever women physiotherapy and fitness clinic for women by women.
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Duration: 2016-2018
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Challenge: Women passing the stages of antenatal or postnatal have less awareness of importance of exercising during that period of time. Also women with growing age have multiple issues like shoulder pain, knee pain and other feminine problems need to have more convenient and free space to discuss the problems and perform the exercise according to their illness where they have a full comfort.
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Solution: There were no such physiotherapy centres who provide physiotherapy exclusively to women by women. every service is provided by qualified woman physiotherapist only.
Responsibilities: Conducting interviews on focus groups through visiting women with issues related to physiotherapy clinics, observing their gestures, creating empathy maps, collecting and card sorting their feedback, website design and development on wordpress.
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Research
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USER RESEARCH SUMMERY
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I conducted interviews and created empathy maps to understand the patients and women for their needs. A primary user group identified through research was the women passing through difficulty in moving or other various problems related to physiotherapy at different stage of their lives. Only women physiotherapist provides physiotherapy to women only for the sake of patients comfort and convinience.
RESEARCH METHODOLOGIES
PERSONAS AND UNDERSTANDING THE USER​
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Problem statement: Lamya is a mother who needs to be physically fit and resolve some health issues during pregnancy with woman physiotherapist because she feels uncomfortable to workout during pregnancy and wants to during continue postnatal too.
Problem statement: Suman is an officer in a bank who needs to make her pelvic muscles strong because her doctor suggested her to prevent her organ prolapse.
USER RESEARCH PAIN POINTS​
Dedicated Woman Trainer
Being a woman, it is uncomfortable to do exercise in front of or with male physiotherapist.
Woman issues explain
Sometimes it becomes difficult for women to speak up about their physical issues in front of male or other people around them.
Competitive audit
Ideation
Research showed that women passing the stages of antenatal or postnatal have less awareness and accessibility of dedicated place for exercising during that period of time. Also women with growing age have multiple issues like shoulder pain, knee pain and other feminine problems need to have more convenient and free space to discuss the problems and perform the exercise according to their illness. And top of all every service is provided by qualified woman physiotherapist only.
Takeaways: Impact
​This unique concept worked well and recieved massive enquiries through social media advertisements and enrollment happened right from the first month of the opening.
Some Designs
