Resume

Led in user focused research, brainstorming and complete user experience cycle to ensure the retention of existing clients and attract new every week or month. Provided strategic and technical advice for business growth, including development of marketing model, revenue streams, and partnerships. Built and maintained strong client base in addition to overseeing the full sales cycle, participating in marketing, and providing web development services.

Key Responsibilities: 

User Research & Problem Definition: Performed extensive market research in focused group of people to identify demographics and psycho-graphics of the target audiences for business growth opportunity, focusing on clients who were interested in learning the latest dance moves but had limited access due to travel time and less available options nearby their work places and homes.  

Strategic Planning: Proactively developed a digital presence for the studio on Facebook and other platforms to attract new clients. Rolled out free workshops and seminars in the community and local clubs, leveraging marketing strategy to promote classes among diverse populations.  Marketing Materials Design: Designed and implemented templates, brochures, flyers, sign-up forms, and other marketing collateral for business, ensuring that all materials are compliant with guidelines and brand standards.  Feedback and Testing: Performed client consultations, creating design proposals based on client feedback and suggestions, ultimately leading to long-term relationships and retention of clients.